![](https://cdn.myportfolio.com/6b116c69918dd82aa35d5780bc92b1ef/93c1eced4c69f3d925419a27_rw_1920.png?h=60ff02fb5b3df2150be2b7187b8119c6)
While working at BTC, I created a set of guidelines for all pieces of content that shared the BTC namesake. The guidelines helped establish the brand. The two pieces above were used as in-store signage that strictly abided by the brand guidelines.
![](https://cdn.myportfolio.com/6b116c69918dd82aa35d5780bc92b1ef/5698b14c7854389e3644a5b4_rw_1920.jpg?h=d6dcfba8ad87ed57cae58e0fddfbb280)
This advertisement appeared in newspapers to promote BTC Vision, the company's television service.
![](https://cdn.myportfolio.com/6b116c69918dd82aa35d5780bc92b1ef/556caec7ddf0549b55c902e7_rw_1920.jpg?h=7cca7db464ddaaf42f4023f65a787729)
Here is another print advertisement that appeared ran in newspapers.
![](https://cdn.myportfolio.com/6b116c69918dd82aa35d5780bc92b1ef/71b2aee218e68b0fa71bc2c8_rw_1920.png?h=a6d495ea5bee215ac360daef3a8bda43)
The company had several media platforms across television, online, and print that were available to advertisers. Above are some of my print design work for the advertising function of BTC.
![](https://cdn.myportfolio.com/6b116c69918dd82aa35d5780bc92b1ef/8e8b3998b536b6d7723d308d_rw_1920.png?h=033e2b41da74d6c6e4c45c46d0d5c393)
The Partyline was a quarterly newsletter mailed to BTC's customers. It had several intentions. Foremost, it informed readers of BTC's current service offerings. It also showcased company news. Additionally, the newsletter featured a channel guide for the BTC Vision subscribers.