While working at BTC, I created a set of guidelines for all pieces of content that shared the BTC namesake. The guidelines helped establish the brand. The two pieces above were used as in-store signage that strictly abided by the brand guidelines.
This advertisement appeared in newspapers to promote BTC Vision, the company's television service.
Here is another print advertisement that appeared ran in newspapers.
The company had several media platforms across television, online, and print that were available to advertisers. Above are some of my print design work for the advertising function of BTC.
The Partyline was a quarterly newsletter mailed to BTC's customers. It had several intentions. Foremost, it informed readers of BTC's current service offerings. It also showcased company news. Additionally, the newsletter featured a channel guide for the BTC Vision subscribers.
